There's an App for THAT?!?

This morning while waiting for my statistics to run through the computer, I was browsing around on Twitter and came across a tweet about the BEEF Daily post by Amanda Radke, McDonald's Launches Consumer App for Food Source. (follow the link to read the article) As you can well imagine, this quickly caught my attention and my mind wandered off from my statistics. So what is the app about?? McDonalds in Australia has designed a mobile app, TrackMyMacca’s (Macca's is a nickname for McDonalds), that allows the consumer to see where their food is coming from. How cool is that?? You're first reaction might be, "Who cares where your food comes from, just eat it!". This was the exact response from one of my fellow grad students. Here is the significance: Agriculture is getting more and more removed from people's everyday life. Many people are unaware of all Agriculture does for us. I wouldn't have been able to put clothes on, brush my teeth, eat my biscuits that I had for breakfast, or drive to work this morning (just to name a few) without Agriculture. These are the things I can think of off the top of my head from the first 4 hours of my day! I saw a hashtag on Twitter last night that I LOVED - #nakedandhungrywithoutag. That is so very true and often forgotten! I think that this app will serve as a reminder to people that 1) the world needs Ag,  2) food doesn't miraculously appear at the grocery store...it takes a hard working individual, dedicated to putting food on the world's table, to grow that product (aka a farmer!).

See my point?? It's takes a lot of hard work from many farmers, from many different parts of the US to build a hamburger! Cool huh? 

I am curious, what are your thoughts on this topic and the new app? Do you think something like this will be released in the US soon?